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FRANKLY
BEHAVIOR DESIGN
helps in creating a positive competitive advantage. Build better and become more ethical, whether it's a product, service or strategy.
BEHAVIORAL DESIGN – WHAT IS IT REALLY?
WHAT?
By combining behavioral sciences and design tools as part of product and service development, Frankly Behavior Design helps create a strategically competitive advantage for solutions that promote the well-being of people and the planet.
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WHY?
With the help of Frankly Behavior Design's pioneer method, it is possible to understand why people behave the way they do. This, in turn, helps you build better services and products.
Frankly Behavior Design helps create positive change and reach your goals, whether it's a product, service or strategy.
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LET'S CREATE A SIGNIFICANT CHANGE TOGETHER!
TRAINING & CONSULTING
BEHAVIORAL DESIGN
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Why does the user act in a certain way
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How services and products bring about a positive change in people's lives
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What the research says on the subject
HUMANE TECHNOLOGY
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What is humane technology
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Why humanity is essential in technology
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How humane technology is designed
EMOTIONAL AND INTERACTION SKILLS
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How emotional and interaction skills affect behavior
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How to bring these skills into product development
RIITTA METTOMÄKI
Behavioral Product & Service Designer
Hi, I'm Riitta, an expert in shaping behavior and changing habits and a trained emotion and interaction facilitator.
In my work, I bring behavioral science and design tools into product and service development. By combining researched knowledge and design processes, I help create a strategic competitive advantage for solutions that promote the well-being of people and the planet.
Many complex problems we face today need scalable solutions, and I believe this is where humane technology can help us.
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Read more about Humane Technology on the Training & Consulting page and Resource Bank!
VALUES
I cherish the fact that I work ethically with products and services that aim to bring positive change.
FUN
At FBD, humor is strongly embraced. It’s an integral part of life, making the journey to change so much easier!
HUMANITY
Humanity is essential in all interactions with the customer. Humane technology is an opportunity to build a more sustainable future.
TRUSTWORTHINESS
I will do what is agreed. Goals can change along the way, and we always agree on the changes to the project together.
METHOD
By combining behavioral sciences, humane technology, emotional and interaction skills, we get a genuine opportunity to help the well-being of people and the environment.
BEHAVIORAL SCIENCES
In the field of behavioral sciences, there is a lot of verified information about human behavior and its ability to foster change. Implementation of this knowledge in the design of products and services is called Behavioral Design.
By combining behavioral sciences and design tools as part of product and service development, one can create a strategically competitive advantage for solutions that promote the well-being of people and the planet.
HUMANE TECHNOLOGY
Technology is never neutral – it’s always built from a specific angle with a special intention. However, it is possible to develop design processes so that technology supports both our humanity and behavioral change.​​
EMOTIONAL AND INTERACTION SKILLS
In product and service development, the method used at Frankly Behavior Design takes emotional and interaction skills into account because emotions strongly guide our behavior.
Understanding and developing emotional and interaction skills helps to transfer these skills into product and service design, improving user motivation and, at the same time, facilitating behavior change.
FROM MY CLIENTS
Raija Tapio, CEO,
Lääkärikeskus Aava
"The customer research carried out with Riita provided a good basis for moving forward in product development."
Matti Hänninen, CEO,
24Rent
"Riitta brought valuable user understanding to our project already in the design phase. Thanks to this, the need for changes came up in the implementation and testing phase significantly less than usual."
Paula Kultanen
Ribas CCO / Communications Director Tripsteri App Oy
"Collaboration with Riitta helped us to refine the applications new feature to be more intuitive and user-friendly. Riitta is a true professional in service design, with whom working was rewarding, easy and educational in many ways."
LET'S CREATE A SIGNIFICANT CHANGE TOGETHER!