RESOURCE BANK
Resource Bank contains basic information on the field of behavior design as well as practical tools to shape the direction of your business.
Resource Bank is an overview of a new yet to be structured, research-based field.
You can use the Resource Bank when you think about why, for example, a customer or stakeholder group behaves the way it does – or when you wonder about your activities. Whether you are offering a product, service, strategy, process or training, the goal of which is to bring about a positive behavior change, the Resource Bank is helpful.
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Please always keep in mind the ethics of shaping behavior. Make sure that the goals and the means to achieve them are on a sustainable basis.
WHAT IS BEHAVIOR DESIGN?
HOW TO ANALYZE BEHAVIOR?
With these models, you can understand the elements of behavior and analyze what obstacles there are to behavior change.
HOW TO CHANGE BEHAVIOR?
The tools in this section guide the behavior change process from analysis to testing potential solutions.
Behavioral Design Teams(Ideas42)
Designing Behavior Change(Bridgeable)
Tools and Ethics for Applied Behavioral Insights (BASIC Toolkit, OECD)
Ten Conditions for Change(Spark Wave)
CHANGING AUTOMATIC HABITS
Unconscious or automatic habits are one of the more challenging areas of behavior change. With the help of these articles, you will get an overall understanding of how habits work.